Privacy Policy

This Privacy Policy outlines how MeliXta.com (referred to as the "Site" or "we") collects, utilizes, and discloses your Personal Information when you visit or make a purchase from our Site.

Collecting Personal Information

When you visit our Site, we gather specific information about your device, your interactions with the Site, and data essential for processing your purchases. Additional information may be collected when you contact us for customer support. In this Privacy Policy, we define any information that can uniquely identify an individual, including the information listed below, as "Personal Information." Please review the list below for further details on the Personal Information we collect and the reasons behind it.

Device Information

  • Examples of Personal Information collected: web browser version, IP address, time zone, cookie information, viewed sites or products, search terms, and interactions with the Site.
  • Purpose of collection: to load the Site correctly for you and conduct analytics on Site usage to enhance our Site's performance.
  • Source of collection: Automatically collected when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor, Shopify.

Order Information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide products or services, process payment information, arrange shipping, issue invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and, in accordance with your preferences, send you information or advertising related to our products or services.
  • Source of collection: collected directly from you.
  • Disclosure for a business purpose: shared with our processor, Shopify.

Customer Support Information

  • Purpose of collection: to offer customer support.
  • Source of collection: collected directly from you.

Minors

Our Site is not intended for individuals under the age of 18, and we do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address provided below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to facilitate our services and fulfill our contracts with you, as described earlier. For instance:

  • We use Shopify to operate our online store. For more information on how Shopify uses your Personal Information, please visit Shopify's Privacy Policy.
  • We may disclose your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, lawful requests for information, or to protect our rights.

Behavioral Advertising

As mentioned above, we employ your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For example:

  • We utilize Google Analytics to comprehend how our customers use our Site. For details on how Google uses your Personal Information, please refer to Google's Privacy Policy. You can also opt-out of Google Analytics here.
  • We share information about your Site usage, purchases, and interactions with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners and, in certain cases, through the use of cookies or similar technologies (subject to your location-specific consent).

For more information on how targeted advertising functions, please visit the Network Advertising Initiative's ("NAI") educational page at NAI - Understanding Online Advertising.

You can opt out of targeted advertising on these platforms:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at AboutAds.info Opt-Out.

Using Personal Information

We employ your Personal Information to provide our services to you, which encompass offering products for sale, processing payments, order fulfillment and shipping, and keeping you informed about new products, services, and offers.

Lawful Basis

Pursuant to the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your Personal Information under the following lawful bases:

  • Your consent.
  • The performance of the contract between you and the Site.
  • Compliance with our legal obligations.
  • To protect your vital interests.
  • To perform a task carried out in the public interest.
  • For our legitimate interests, provided they do not override your fundamental rights and freedoms.

Retention

We will retain your Personal Information for our records when you place an order through our Site, unless you request its erasure. For more information on your right to erasure, please see the 'Your Rights' section below.

Automatic Decision-Making

If you are an EEA resident, you have the right to object to processing based solely on automated decision-making (including profiling) that has a legal effect on you or significantly affects you.

We [DO/DO NOT] engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor, Shopify, uses limited automated decision-making to prevent fraud, which does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Your Rights

GDPR

If you are an EEA resident, you have the right to access the Personal Information we hold about you, to port it to a new service, and to request correction, updating, or erasure of your Personal Information. To exercise these rights, please contact us through the contact information provided below: Request Personal Data.

Your Personal Information will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on data transfers complying with the GDPR, please refer to Shopify's GDPR Whitepaper: Shopify GDPR Whitepaper.

CCPA

If you are a California resident, you have the right to access the Personal Information we hold about you (known as the 'Right to Know'), to port it to a new service, and to request correction, updating, or erasure of your Personal Information. To exercise these rights, please contact us through the contact information provided below: Request Personal Data.

If you wish to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Cookies

A cookie is a small piece of information downloaded to your computer or device when you visit our Site. We use various types of cookies, including functional, performance, advertising, and social media or content cookies. Cookies enhance your browsing experience by remembering your actions and preferences (such as login and region selection). This eliminates the need to re-enter this information during subsequent visits or when navigating between pages. Cookies also provide insights into website usage, such as identifying first-time visitors or frequent users.

We utilize the following cookies to optimize your experience on our Site and provide our services.

Cookies Necessary for the Functioning of the Store

  • _ab: Used in connection with access to admin.
  • _secure_session_id: Used in connection with storefront navigation.
  • cart: Used in connection with the shopping cart.
  • cart_sig: Used in connection with checkout.
  • cart_ts: Used in connection with checkout.
  • checkout_token: Used in connection with checkout.
  • secret: Used in connection with checkout.
  • secure_customer_sig: Used in connection with customer login.
  • storefront_digest: Used in connection with customer login.
  • _shopify_u: Facilitates updating customer account information.

Reporting and Analytics

  • _tracking_consent: Tracking preferences.
  • _landing_page: Tracks landing pages.
  • _orig_referrer: Tracks landing pages.
  • _s: Shopify analytics.
  • _shopify_fs: Shopify analytics.
  • _shopify_s: Shopify analytics.
  • _shopify_sa_p: Shopify analytics related to marketing and referrals.
  • _shopify_sa_t: Shopify analytics related to marketing and referrals.
  • _shopify_y: Shopify analytics.
  • _y: Shopify analytics.

The duration for which a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies persist until you cease browsing, whereas persistent cookies expire or are deleted. Most of the cookies we use are persistent and have expiration periods ranging from 30 minutes to two years from their download date.

You can manage and control cookies in various ways. Please bear in mind that disabling or blocking cookies may impact your user experience, and certain parts of our website may become partially inaccessible.

Most browsers automatically accept cookies, but you can choose whether to accept them through your browser controls, typically found in the "Tools" or "Preferences" menu. For guidance on modifying your browser settings or how to block, manage, or filter cookies, consult your browser's help file or refer to sites like www.allaboutcookies.org.

Additionally, note that blocking cookies may not entirely prevent us from sharing information with third parties, such as our advertising partners. To exercise your rights or opt out of specific uses of your information by these parties, please follow the instructions in the "Behavioral Advertising" section above.

Do Not Track

Please be aware that we do not modify our data collection and usage practices when we detect "Do Not Track" signals from your browser. As there is no consistent industry understanding of how to respond to such signals, we maintain our standard practices.

Changes

We may periodically update this Privacy Policy to reflect changes in our practices or for operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, inquiries, or complaints, please contact us via email at support@melixta.com.

Last updated: March, 2023

If you are dissatisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. Please contact your local data protection authority for assistance.